This Heritage Day, SANBS calls on South Africans to be heroes. One unit of blood saves three lives. Join the Bleed for Change campaign.
This Heritage Month, South Africans are being called upon to leave a legacy that goes beyond culture and tradition, one that saves lives.
The South African National Blood Service (SANBS) and Round Table Southern Africa (RTSA) have launched Bleed for Change, a nationwide blood drive that kicks off on Heritage Day (24 September) and will run until February 2026.
The campaign comes at a time when the need for blood donations in South Africa is critical. Less than 1% of the population donates blood, despite the fact that one unit of blood can save up to three lives. From mothers experiencing complications during childbirth to cancer patients and accident victims, every donation can mean the difference between life and death.
“Donating blood is one of the simplest yet most powerful acts of humanity. Bleed for Change is about showing South Africans that you don’t need to be rich or famous to save a life — you just need to be willing,” said Sifiso Khoza, Reputation and Communication Manager at SANBS.
RTSA’s Branding Manager, Riaan Greyling, echoed the sentiment: “Through Bleed...
