As South Africa marks Men’s Health Month this June, it’s time to confront a critical and long-standing issue: South African men, by and large, are not visiting doctors or undergoing health screenings as regularly as they should.
Despite living in a digital era where health information is more accessible than ever, studies continue to show that men – especially those between 45 and 50 years old – remain under-engaged in their own healthcare. A significant gap exists in how men access and act on medical advice, which may be contributing to late diagnoses of preventable conditions.
But there may be hope – and it lies in digital interventions.
Why Men Avoid Doctors: Culture, Pressure, and Time
Experts believe that societal expectations, economic demands, and inflexible working hours are just some of the reasons many men put off doctor visits. This delay can have serious consequences. For instance, men in South Africa are less aware of and less likely to treat hypertension compared to women – a reality that is also mirrored in global health trends.
The reluctance to seek help isn’t necessarily about ignorance. It’s often about accessibility and social norms.
Digital Tools Could Be the Game-Changer
Men may not be enthusiastic about traditional health visits, but they are active internet users. However, studies – including a German one involving over 950 participants – show that men are far less likely than women to search for health-related information online.
The same study revealed a key opportunity: men are more open to structured digital services like virtual consultations, appointment bookings, and receiving test results by email. These insights suggest that tailored digital healthcare tools could meet men where they’re most comfortable – online.
Incorporating AI-powered chatbots and health apps that offer preliminary guidance, symptom checks, and even appointment scheduling could bridge the gap and encourage more men to take control of their health.
AI and Men’s Health: Use With Care
Nicole Jennings, spokesperson for Pharma Dynamics, says embracing digital tools can help men manage their health better and earlier. “Men often delay seeking medical advice due to societal expectations and time constraints,” she says. “Digital tools offer accessible and immediate health information that encourages proactive health management.”
That said, AI is not a doctor, and users must be cautious. While it can be helpful for quick checks, it must never replace professional medical advice.
Five Practical Tips for Men to Use Health Tech Wisely
Jennings suggests the following to maximise the value of digital health resources:
Stick to credible sources
Trusted sites like the National Department of Health, World Health Organisation, and MyDynamics.co.za (by Pharma Dynamics) offer reliable, South African-relevant content.
Use AI responsibly
Health chatbots can help with symptom checking or decision-making, but always follow up with a qualified healthcare provider.
Book regular screenings online
Use digital tools to schedule annual check-ups for conditions like blood pressure, cholesterol, diabetes, and prostate cancer.
Stay informed
Subscribe to newsletters and follow health organisations on social media to receive regular health updates.
Join online communities
Participate in forums and support groups where men share their experiences and strategies for managing health issues.
Real-Life Reminder: The Rob Louw Story
In 2009, former Springbok rugby star Rob Louw underwent a routine gallbladder operation. What doctors discovered instead was aggressive metastatic melanoma. Early detection meant quick action – and ultimately saved his life. Today, Louw is a passionate advocate for cancer awareness and early screening among men.
His story is a sobering reminder that early detection can make all the difference.
Final Word: The Call to Action
Men’s Health Month is not just about creating awareness – it’s about action. South African men are urged to break the stigma around health, use digital tools wisely, and most importantly, go for those screenings.
As Jennings puts it: “Regular health screenings, informed by credible online information, can lead to early detection and better health outcomes. It’s time for men to prioritise their health by using the digital tools at their disposal.”
Khanyisa News encourages readers to share this advice with fathers, brothers, uncles, and sons. A simple online search or digital appointment could save a life.
Real-life implications: the case of ex-Springbok rugby hero, Rob Louw
Former Springbok rugby player, Rob Louw’s life took an unexpected turn in 2009 when, during a routine gallbladder operation, doctors discovered he had aggressive metastatic melanoma. The early detection allowed for prompt treatment, which ultimately saved his life. Since then, Louw has become a vocal advocate for cancer awareness, urging men to prioritise regular health check-ups and screenings. His journey serves as a powerful reminder that early diagnosis can make a significant difference in treatment outcomes.
Men’s Health Month serves as a reminder for South African men to take proactive steps towards their health. “By embracing online resources and AI tools, men can overcome barriers to accessing health information and services,” emphasises Jennings. “Regular health screenings, informed by credible online information, can lead to early detection and better health outcomes. It’s time for men to prioritise their health by utilising the digital tools at their disposal.”
Did you know? Only 12.7% of HIV-negative or status-unknown South African men made at least one visit to a clinic between April 2017 and March 2018. Let’s work together to change that.
Study Source
Meropa Communications for Pharma Dynamics
For more information, contact Brigitte Taim (Meropa Communications)
